Something is Trending!! And what is it? Okay, we will not leave you on a cliffhanger so let us tell you that every other video you see on digital and social media platforms as a whole is trending. The actual reason behind this “trending” thing is that a video captivates the audiences really well and they feel more engaged and relatable.
As a consequence of this trend, businesses and brands are leveraging and have their team of video marketers, who try to portray their business as the best brand to offer numerous benefits to their audience.
Obviously, if you want to rule the digital realm, you should also opt for the best video marketing strategy. Maybe you already know about incredible 3D animation services. But that is not enough. You should be aware of all the trends in animated video marketing before using them. Therefore, to make it easy for you we’ve listed a few animated video marketing trends.
What Are Exciting Animated Video Marketing Trends?
So, let’s dive deep into the world of video marketing and discover what’s in trend for animated video marketing in the future.
1. Short-form videos
Short-form videos have become popular as a marketing tool among content creators, users, and marketers in 2023. That is the reason, Instagram and Facebook reels, TikTok, and YouTube Shorts gain massive popularity and it shows brands how people consume video content and how businesses should create it. You can make this happen by offering short, crisp, easy-to-consume, and attention-grabbing, animated videos.
The social media platforms we have mentioned have made it easier for creators, and video marketers to produce engaging, high-quality, and captivating content on the go. As short-form animated videos may range from 15 to 60 sec, they are ideal for video marketing as they can be viewed with quick consumption and can be shared promptly.
2. Personalized videos
Personalized videos can be targeted ads to product demonstrations and customized tutorials. For instance, a personalized animated video ad for brand marketing can demonstrate to a customer how the product they are opting for would appear in their home. You can opt for amazing 3D animation styles for these kind of videos.
By creating animated video content tailored to the needs of the target audience, video marketers can elevate conversion. A customized video is best for creating a stronger, long-lasting bond between the brand and its audience.
A brand tailoring animated video keeping in mind customers, they can make customers feel more connected and relevant to the brand. This helps in increasing brand loyalty and trust.
3. Shoppable videos
Have you ever heard about shoppable videos? It is a unique and elegant trend in video marketing recently adopted by online retailers and e-commerce brands. So, what it is like? The video has interactive links for users to allow them to buy their favorite product directly from the player.
Shoppable videos enable viewers to click on icons or links within the video to complete purchases on the go. This is best to make the buying experience for users easier and smooth as they do not have to look for the things and products themselves. This also aids viewers to make quick decisions in their purchasing journey.
Shoppable videos are adopted by many businesses dealing in retail fashion, cosmetics, beauty, and home improvement, and decor to help the audience decide if the product is worth buying or not. This has become a trend and will be a booming video marketing trend.
Even one can use animated videos for interactive video marketing. One can use animated product demonstrations. One best example can be furniture. One can show how furniture will look in a specific area of a home through animation and make interactive videos to boost buying process.
4. User-generated content
User-generated content has grown in recent years, and we expect it to continue this year and in the future as well. It is basically a brand showing its products and services from the perspective of the customers, creating a strong sense of authority, trust, and authenticity.
You can also jump into this trend through social media posts, photos, animated videos, customer reviews, user comments, and more. User-generated content is mostly based on customers giving reviews by recording themselves and has turned out to be common in the previous few years. But businesses also make animated videos and add customer reviews in them to create them fun and engaging.
Although user-generated content has many benefits for the brand, one of the key benefits of it is that it provides an engaging way to display products through the lens of its customers.
5. Augmented Reality/Virtual Reality videos
AR/VR or Augmented Reality/Virtual Reality videos offer highly immersive experiences to engage the audience. AR/ VR videos let brands communicate stories that allure younger audiences who have technology at their fingertips while growing up.
The biggest advantage of augmented reality and virtual reality videos is their capability to deliver the finest experience. One more benefit is their capacity to surge customer engagement and retention.
AR/VR animated video marketing also offers a sense of innovation and exhilaration that can help brands stand out in a marketplace that is already crowded. AR/VR can be really effective for brands and businesses targeting tech-savvy, younger, and tech-enthusiast audiences always watching out for the latest.
There are different types of videos you often see as AR/VR but do not generally recognize:
- Instagram and Snapchat filters elevate photos and videos with entertainment value for younger audiences.
- Virtual Tours are utilized to exhibit real estate properties, museums, and travel destinations.
- The popularity of AR/VR gaming has surged, prompting numerous companies to develop tailored games for these platforms.
- Training and Education experiences, particularly in the fields of medicine, engineering, and aviation, have seen significant advancements.
- Live Events, including concerts and sports events, offer users a heightened level of engagement.
- Brand Experiences enable users to interact with products in novel and inventive manners.
- 360-degree Videos enable users to explore virtual environments in every direction.
Conclusion
As interactive video streaming and short-form content continue to gain popularity, animated videos serve as a powerful tool to engage with the audience. By keeping up with these trends, you can create compelling animated video content that resonates with viewers and achieves your marketing goals. Embrace the dynamic animated video marketing landscape of 2023 and begin exploring these trends today. Who knows? You might uncover the next major breakthrough in animated video marketing.
