Property investment is a solid strategy and business for businessmen and women who are looking to build a service that is high in demand. It’s also great for individuals looking for a passive income stream.
The #1 in the property business is marketing and building trust in your brand name and services. You have to market your property investment services well and focus on where you’re getting the best results, and then optimize those channels. Use channels that are flexible and target high-intent audiences. Professionals who understand this way of thinking and act accordingly will have a significant advantage in 2022.
Effective property marketing strategies you should practice to propel your property investment business forward!
Social Presence
Build a powerful presence on social media! Before people choose to work with you, they will research your company online, so make sure you have a solid online presence.
Share pictures and videos about all the new properties you have sourced. You should post reels to promote what kind of property investments you can offer and what returns on investment investors can expect. Create a consistent flow of content. Then promote that content. A lot of influence will depend on your ability to connect with your target audience.
Share information, ideas and tips about the property industry and be the go-to expert on all things property! The leading platforms to use are Facebook, Instagram, LinkedIn and Pinterest.
Leave directional call to action (CTA’s) for your clients to take.
Pro Tip – Run paid digital. Make sure to spend money to run targeted ads to promote your content and services so you can get front and center to more people searching for new property to invest in your area.
Encourage Referrals and Word-of-Mouth
The most successful real estate agents generate the bulk of their property deals through referrals from previous customers. A new buyer/seller values customer referrals and is ready to take the plunge if they trust the people heading the operation. Reviews and good word of mouth around the property investment company go a long way to establish credibility.
New customers are more comfortable selecting a real estate agent if their friend, colleague, or relative tells them about it. You can always boost this approach by offering referral bonuses to the person who refers a new customer.
Strong social proof helps establish yourself as a property expert in the field and will encourage potential buyers and sellers to become your clients. A strong online image sets you apart from the pack.
Employing New-age property marketing Strategies
New-age technologies like virtual reality or drone tours can attract many more consumers across the Globe.
There are many online software tools that will help you create professional home tours.
The bottom line is, in an increasingly digital world, simple house listings with photos and content are not enough.
By upgrading to AI and machine learning, your property business will be able to optimize its property marketing strategy and build targeting on a whole new level.
Target Marketing
According to various censuses that have been conducted across the globe, less than 8% of people who reach age 65 are financially secure enough, so if you want to sell houses or are looking for property investors, you’re going to really need to target a very specific type of person who has that kind of disposable income, and who are looking to make smart property investments that will provide a great savings option or passive income for them.
Alter your messaging to suit different audiences and track responses. Always test your messaging and keep changing it up.
Pro Tip – Emails have a better open rate on Tuesday, so blast those emails out every Tuesday of the week.
Customized Strategies
Your property business is unique. That’s why a custom-made solution must be offered according to your client’s and investor’s goals. As markets evolve, so must you!
Your team plays an important role here. Your customer service team should gauge and profile a customer into segments according to age group, income, occupation, messaging.
Such digital profiling and customization will help in highlighting the property benefits which are more in tune with the individual customer.
Find Your Niche
Building your niche takes a long time, but understanding and highlighting a specific area of your skill is integral to long-term success. When you have a specific area of expertise, investors will be interested in knowing why you are the best at that and whether that model is scalable with consistent results.
- What type of property investments do you offer?
- How much is the price range?
- Which neighborhoods?
- Is it for everybody?
Start very niche, you can always expand later. But try to become the local expert in a single area before expanding out.
P&A property investment company specializes in R2SA , BRRRR property investment, Buy to let , Buy to SA deals that bring our investors anywhere from 12-15% in terms of monthly yield. With over +200 investors in our deals, they know what they do best and what will help your investors get their money’s worth when partnering with them.
